Thursday, October 3, 2013

Ascent Solar's solar power iPhone cases score a win with Walmart.com

Ascent Solar Technologies Inc., has scored a big win with the announcement that its EnerPlex product line - which includes solar power-enabled cases for the Apple 5s designer iphone cases juicy and the Samsung Galaxy smart phones - will be available via Walmart.com.

Victor Lee, Thornton-based Ascent's president and CEO, said the agreement with Wal-Mart Stores Inc. will be "a huge advantage" for the company and growth of the EnerPlex brand name.

"The ability for our customers to purchase EnerPlex products from the world's largest retailer Wal-Mart is a huge advantage for the growth of the EnerPlex brand," Lee said.

You can check out the Ascent's EnerPlex line at Walmart.com here.

"The growth of ecommerce as the preferred method of shopping by most American consumers is a trend which EnerPlex is perfectly positioned to take advantage of," Lee said.

Ascent (NASDAQ: ASTI) makes consumer and off-grid products that have flexible, thin-film solar power panels built into them.

The line includes protective smart phone cases with solar power panels, a rechargeable battery pack, and a flexible, portable thin-film solar power panel pack that fits into a briefcase or backpack.

I talked to Lee late last year about the Ascent's shift from large, rigid solar power panel systems to small, personal-sized, flexible ones, and how that decision enabled the company to thrive while other thin-film solar power companies in Colorado floundered.

Cathy Proctor covers energy, the environment, transportation and construction for the Denver Business Journal and edits the weekly "Energy Inc." newsletter. Phone: 303-803-9233. Subscribe to the Energy Inc. newsletter
Source: Bizjournals

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